Privacy Policy
Last updated: February 2026
This Privacy Policy explains how Curated Curiosity Ltd, trading as Food Escapes, collects, uses, stores and protects personal data. It applies to all users of the Food Escapes website, booking systems, WhatsApp game bot, customer support channels and related services.
1. Who We Are
Food Escapes is operated by Curated Curiosity Ltd, a company incorporated in England and Wales (Company No. 16931424).
Registered office: 162 Burghley Court, Kingsquarter, Maidenhead, England, SL6 1AW.
For privacy-related enquiries, contact:
Email: privacy@foodescapes.com
Marked for the attention of: Privacy Team
Postal correspondence may be sent to the registered office address.
2. Scope of This Policy
This policy applies when you:
• Visit or use our website
• Purchase vouchers, gift cards or future subscriptions or merchandise
• Create an account or make a booking
• Redeem a voucher and participate in a Food Escapes game
• Communicate with us by email or WhatsApp
• Interact with our marketing or customer support
3. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity and contact data:
• First and last name
• Email address
• Phone number (including WhatsApp number)
• Account login details
Booking and transaction data:
• Order details, voucher codes and booking references
• Party size and booking date
• Refunds, reschedules and customer service history
Special category data:
• Dietary requirements and allergen information, collected solely to enable restaurants to prepare suitable food
Game and communication data:
• WhatsApp messages sent to and from us
• Photos voluntarily submitted as part of gameplay
• Gameplay progress and timestamps
Technical data:
• IP address, device and browser information
• Cookie and analytics data
Marketing data:
• Email and SMS subscription preferences
• Feedback, reviews and survey responses
4. Children and Family Participation
Food Escapes is designed to be suitable for families. Children may participate in games only with the consent and supervision of a parent or legal guardian. All bookings and accounts must be created by an adult aged 18 or over. We do not knowingly collect personal data directly from children without parental consent.
5. How We Use Personal Data and Legal Bases
We process personal data under the UK GDPR on the following legal bases:
Contractual necessity:
• To create accounts, process bookings and deliver experiences
• To operate the WhatsApp game bot
• To manage refunds and reschedules
Legal obligation:
• To comply with accounting, tax and regulatory requirements
Legitimate interests:
• To improve our services and customer experience
• To prevent fraud and misuse
• To respond to customer enquiries
Consent:
• For marketing communications by email, SMS or WhatsApp
• For use of submitted photos for marketing purposes, where explicitly requested in-game
6. WhatsApp Game Bot
We operate a WhatsApp Business account to deliver game instructions and communications.
• Users initiate contact by messaging us first
• We do not send WhatsApp messages without prior interaction
• Messages and photos sent to us are stored securely
• We do not track live location data
• No artificial intelligence is currently used to generate or interpret messages
• Message content may be processed by our systems hosted on Google Cloud
We may send:
• Transactional messages related to gameplay
• Post-game review requests
• Marketing offers, where consent has been provided
You may opt out of WhatsApp marketing at any time.
7. E-commerce and Payments
Our website is hosted on Shopify. Payments are processed by Shopify and its payment partners. We do not store payment card details.
Refund policy summary:
• Full refund within 30 days of purchase if not yet booked
• Once booked, no refunds but free rescheduling up to 5pm the day before the booking
• Purchases via third-party platforms are subject to their refund policies, but our rescheduling policy still applies
8. Gifts and Third-Party Recipients
Customers may purchase Food Escapes as gifts for others. We may process recipient names and contact details to deliver vouchers and instructions. Marketing communications will only be sent to recipients with appropriate consent.
9. Restaurants and Partners
We share limited booking information with participating restaurants:
• First and last name
• Party size
• Dietary and allergen information
• Approximate arrival time
Restaurants act independently in handling this information. We may also collect reviews and feedback that can be associated with an identifiable customer.
10. Marketing, Analytics and Cookies
We use:
• Klaviyo for email and SMS communications
• Advertising platforms including Google, Meta, TikTok, AppLovin, Pinterest, X and Reddit
• Analytics tools including Google Analytics and Google Tag Manager
We use cookies via Shopify’s cookie banner. Non-essential cookies are used only with consent.
11. Customer Support and Communications
Customer support is provided primarily via email and WhatsApp. Calls may be recorded for training and quality purposes where applicable.
12. Data Retention
We retain personal data:
• Financial and transaction records for up to 6 years
• Account and booking data as long as required for business purposes
• Marketing data until you unsubscribe
• Game and communication data for dispute handling and service improvement
Data is securely deleted or anonymised when no longer required.
13. Data Security
We use appropriate technical and organisational measures including access controls, encryption and secure cloud hosting to protect personal data.
14. International Transfers
We operate in the UK only. Some service providers may process data outside the UK. Where this occurs, appropriate safeguards are used in accordance with UK GDPR.
15. Your Rights
You have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Withdraw consent at any time
Requests should be sent to privacy@foodescapes.com. You may also complain to the UK Information Commissioner’s Office.
16. Changes to This Policy
We may update this policy from time to time. The latest version will always be published on our website.
